To understand role of marketing in influencing consumer behaviour. Understanding consumer buying behavior offers consumers greater satisfaction utility. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. B s patilconsumer behaviourintroductionconsumption is a part of almost every facet of our lives. Consumer behavior notes for purbanchal university,bba vi semester unit 1. Objectives developing an understanding of the internal and external influences which shape the behaviour of both consumer and organisational buyers identifying the discrete stages of the buying process undertaken by consumers and organisational buyers. The sociological model of consumer behavior is closely related to the society and the versatile groups involved in the same. Organizational behavior provides opportunity to management to analyze human behavior and prescribe means for shaping it to a particular direction. Check out the full details about the consumer behaviour in pdf format. Why it is important to study consumer behavior from marketers viewpoint. It basically depends on the psychology of the consumer. Consumer preference theory a notion of utility function b axioms of consumer preference c monotone transformations 2. Lecture notes, consumer behavior textbook mkt 3230 studocu.
In this manner, market segmentation and marketing concept paved the way for the application of consumer behaviour principles to marketing strategy. A psychologist studies almost all aspects of behavior. Schiffman and leslie lazar kanuk, consumer behaviour 2007. Powerpoint slide on ppt on consumer behaviour for bba and mba compiled by sanjeev sahani. Lecture notes consumer behaviour chapter 15 mktg 406. Psychology has perhaps the first influence on the field of organizational behavior because it is a science of behavior. Cbse recommends ncert books and most of the questions in cbse exam are asked from ncert text books.
The material displayed here are collected from various sources and an effort is made to display the actual source. In some situations, consumers do have clear and strong preferences for particular product or service characteristics. Microeconomics of consumer theory the two broad categories of decisionmakers in an economy are consumers and firms. Consumer behavior i about the tutorial consumer behavior is about the approach of how people buy and the use merchandise and services. There are two main approaches to the of consumer behavior of demand. Consumer behavior is about the approach of how people buy and the use merchandise and services. A model is an attempt to diagram the elements and relationship among the.
School of distance education consumer behaviour page 7 3. Consumers equilibrium notes microeconomics cbse class. Consumer behaviour consumer behavior is the study of when, why, how and where people do or do not buy a product. Consumer behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behaviour can be defined as the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs leon g. Reflects totality of consumer s decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decisionmaking units over time. Understanding consumer behavior is a vital aspect of marketing. Ppt on consumer behaviour for bba and mba powerpoint slides. She is a key member of a team exploring how technology can be used to enhance the student learning experience.
The main purpose of creating this material is to help the mba students in understanding the various aspects of the consumer behaviour. Textbooks suggest a positive approach that lists a number of social and individual factors and then propose a commonsense model. Theory of choice a solving the consumers problem ingredients characteristics of the solution interior vs corner. She is a key member of a team exploring how technology can be. In marketing studies, behavioural intentions are often associated with buying behaviour as defined by mowen 2002, that is the desire of consumers to behave in certain ways in order to own. Consumer behavior includes observable factors such as the amount purchased and when, by whom and with whom, and how the.
Lecture 3 axioms of consumer preference and the theory of. We call this model of consumer behavior a compensatory model because one cha. English about consumer behaviour check out the full details about the consumer behaviour in pdf format. Pondicherry university a central university directorate of distance education. To register online tuitions on to clear your doubts. These ncert book chapter wise questions and answers are very helpful for cbse board exam. Public service initiatives have to be based on an understanding of consumer behaviour canadas largest advertiser is the federal government most government initiatives e. Models of consumer behavior as the buying process is very important in marketing, it would be ideal to have a complete idea on buyer behavior model.
The study of consumer behaviour makes us aware of the subtle influences that persuade us to use the product or services of our choices we do. Unit v the global consumer behaviour and online buying behaviour consumer buying habits and perceptions of emerging nonstore choices research and applications of consumer responses to direct. To sensitize the students to the changing trends in consumer behaviour. Oct 22, 2018 ncert solutions class 12 economics theory of consumer behaviour class 12 economics book solutions are available in pdf format for free download. Each individual in each of these groups makes its decisions in order to achieve some goal a consumer seeks to maximize some measure of satisfaction from his consumption decisions while a firm seeks to maximize its profits. Buyer behavior as problem solving consumer behavior refers to buyers who are purchasing for personal, family, or group use.
Unit i consumer behavior q 1 what is consumer behavior. Marginal rate of consumer substitution mrcs absolute slope of the indifference curve may be different at every point along the curve. Return to contents list go to chapter 1 notes go to chapter 2 notes go to chapter 3 notes go to chapter 6 notes go to chapter 9 notes go to chapter 8 notes go to. Understanding consumer behavior teaching note this chapter basically consists of two large topicsthe factors that influence consumer behavior, and the presentation of a simple model of consumer behavior. Role of research in understanding consumer behaviour.
Consumer behavior can be thought of as the combination ofefforts and results. All four factors are dependent on each other and influence the decision making process of a consumer. Consumer behavior marketing is so much more than creating a catchy phrase or a jingle people will sing for days. Lecture 3 axioms of consumer preference and the theory of choice david autor 14. Reflects totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decisionmaking units over time. The first approach is the marginal utility or cardinalist approach. The material on this site is provided for educational and informational purposes only. Ten consumer behaviour models short notes bbamantra. For example, a consumer faced deciding among pdas with different sizes and different prices would trade off size with price. Consumers equilibrium notes microeconomics cbse class 11th.
Theory of choice a solving the consumer s problem ingredients characteristics of the solution interior vs corner. The desire of consumers to obtain maximum gains by spending a minimum amount acts as the core for the derivation of this model. Organizational behavior helps to analyze why and how an individual behaves in a particular way. According to walter consumer behaviour is the process where by individual decides what, where, when, how, from whom to purchase the goods and. Duangruthai voramontri graduated in economics from.
Consumer behaviour notes whenever consumer behaviour occurs in the context of a multiperson household, several different tasks or roles as mentioned in the table below may be performed in acquiring and consuming a product or service. Organisational behaviour is an academic discipline concerned with describing, understanding, predicting and controlling human behaviour in an organizational environment. Scribd is the worlds largest social reading and publishing site. Motivation is the activation or energization of goaloriented behavior.
If youre looking for a free download links of consumer behavior pdf, epub, docx and torrent then this site is not for you. Alternatively we can say, the consumer is indifferent between a and b. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. Lecture 3 axioms of consumer preference and the theory.
It is a psychological feelings when a consumer consumes a commodity shehe gets some benefits in the form of satisfaction which referred as utility. Ans the term consumer refers to an individual who buys goods and services for personal use. Consumer behaviour 14mbamm301 consumer behavior subject code. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Consumer behaviour notes on consumer behavior meaning, nature, scope, elements, aspects and importance of consumer behaviour full. It will be available in both book and notes format. Motivation is the driving force within individuals that impels them to action. The difference in consumer behaviour is due to individual factors such as nature of the consumer s life style, culture, etc. Notes of consumerbehaviour consumer behaviour marketing.
Hauser in a classic paper on the managerial significance of behavioral decision theory, itamar simonson 1993, p. The recent advancement in the technological and digital communication are also influencing consumer behaviour. Indifference curves 510 slope of indifference curves. Reflects totality of consumer s decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by. Human behavior is a complex phenomenon and is affected by a. The study of consumer behaviour deals with basic questions related to buying such as. Cbse class 12 micro economics chapter 2 theory of consumer. Concept based notes consumer behavior and marketing. Ncert solutions class 12 economics theory of consumer behaviour. Law of diminishing marginal utility dmu, assumptions of law of dmu, relationship between totally utility and marginal utility. The marketer must be aware of these factors in order to develop an appropriate marketing mix for its target market. The behavior that consumers display in searching for, purchasing, using, evaluating, and.
Consumer behaviour is one of the important subjects of mba students. Free download study notes of consumer behaviour for university. Mba organizational behaviour notes pdf organizational behaviour is the study of human behaviour in the workplace, the interaction between people and the organization, and the organization itself. Utility may be defined as the power of commodity or services which satisfies the human wants. Assuming small is better, a consumer may be willing to pay more for a smaller pda.
Mba organizational behaviour notes pdf download 1st sem. According to economic model of consumer behaviour, consumers try to maximize the utility from products on the basis of law of diminishing marginal utility. For understanding consumer behaviour, implementation of consumer. Why do we need to study consumer behaviour e becal. Need social status gifting purpose why do you think an individual does not buy a product. For any two bundles of goods a and b which are identical the consumer will consider a to be at least as good as b a is weakly preferred to b. Biyanis think tank concept based notes consumer behavior and marketing research mbaiv miss prity birla. Notes of consumerbehaviour free ebook download as pdf file. Selected consumer behaviour roles role description.
Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. Introduction to the study of consumer behaviour meaning and definition of cb consumer behaviour is a rapidly growing applicationoriented discipline of study. Behaviour occurs either for the individual, or in the context of a group. Consumer behaviour is the study of individuals, groups, or organisations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Cbse class 12 micro economics revision notes chapter 2. Consumer behavior reflects the totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, activities. We must assume that the company has adopted the marketing concept and are consumer oriented. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that precede or follow these activities. Concept based notes consumer behavior and marketing research.